Let's admit it. We have all experienced poor customer service in our lives one way or another. After all, we are all customers in our own way. This poor customer service experience stirred feelings of disappointment, frustration, and anger and made us look for ways to not patronize this business yet again. This is one of the many reasons why excellent customer service matters.
Excellent customer service is considered to be the heart of every business. Keeping the customers' best interest in mind generates not just profit but goodwill and trust along with loyalty. Providing excellent customer service starts with a genuine desire to create a positive experience for your customers and ultimately establish long-term relationships.
Here are five reasons why excellent customer service is important for a business to succeed.
1. Increase customer loyalty. When customers feel valued and respected, they will more likely do business with you again and will recommend you to their friends and loved ones.
2. Increase in sales. The saying 'First impressions last' is true in customer service. When customers experience exceptional service on their first purchase or visit, they become repeat customers. Research shows that returning customers on average spend 31% more than new customers.
3. Promote positive word-of-mouth and build brand awareness. According to Temkin Group, 77% of customers who've had a positive experience with a company would recommend it to a friend. People will certainly talk about your service and the way you deal with customers and in the process become brand ambassadors.
4. It gives your business a competitive market advantage. Because of the good reputation you've built for your company through positive word-of-mouth and recommendations from loyal customers, more and more people will come and will want to do business with you giving you that market advantage over your competitors.
5. Excellent customer service reduces problems. All businesses face problems. How you deal with those problems spell the difference. When complaints are heard and handled properly, customers will continue to do business with you than shift to other brand and you will be able to create a process to avoid these problems in happening again.
It takes a lot of effort and dedication to be able to deliver excellent customer service and keep at it. At the end of the day, customers will be customers and business is business. Excellent customer service is not a daily thing, it has to be a culture.
If you ever need help in delivering excellent customer service, UpGrade Customer Service Assistance is here to help you! We would like for your business to experience the five benefits mentioned above. We offer assistance on phone/ chat support, data entry, email management etc. Call us now and let us get in the business of delivering excellent customer service together!
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